Who pays
We assume the payer is the adult child or guardian aged 40–60, not the parent.
Business hypothesis
SILVER CARE
We research your parents’ care
and organize it end to end.
So guardians do not have to search, compare, and call around themselves, we are developing a service model that organizes a parent’s care, hospital, and daily-life issues into a report with clear options and next actions.
What they receive
A report they can act on, with clear next steps (service design).
Business hypothesisWhat is different
Not facility search or caregiver matching, but a model designed to organize it on the guardian’s behalf.
Business hypothesis01 · CORE PROPOSAL
Business hypothesisOur core customer is the guardian who pays,
not the parent.
Once a guardian hands over a parent’s care, hospital, and daily-life issue, the planned approach is to organize the situation, compare options, and return a report and next actions they can actually move on. In one sentence: a service model in which the guardian pays to have a parent’s care problem organized, currently under business review.
01
Without searching yourself
We gather scattered rules and institution information and explain them in plain language.
02
Without comparing yourself
We place options side by side by region, cost, speed, and the parent’s preferences, with pros and cons.
03
Even if you do not know where to start
Urgency, next actions, and questions to ask institutions are in one document so you can move right away.
Terms used on this page Open an item for a plain-language explanation.
- Concierge (support that researches and organizes for you)
- A way of supporting guardians by checking the needed information, comparing options, and organizing the next actions.
- B2C (guardians or families pay directly)
- Transactions in which the guardian or family pays directly.
- B2B (working with institutions or companies)
- Transactions in which a service is provided in cooperation with institutions or companies.
- Operational gap (what guardians handle themselves)
- The work that falls outside the formal services of hospitals and care institutions and is left for guardians to find and handle.
- Conversion (reading turns into action)
- The shift from merely reading material to real actions such as inquiring, consulting, or paying.
02 · GUARDIAN PROBLEM
Business hypothesisThe guardian’s difficulty is not a lack of information,
but the burden of handling it.
There is already plenty of information. What makes it hard is that the situation is complex, the guardian’s time is short, and it is impossible to tell whether anything was actually handled.
Lack of time
Between work and family, there is no weekday time left to research a parent’s care.
Hard to interpret
Grades, benefits, co-payments, and service types are tangled together, so it is hard to know what applies to your parent.
Burden of comparing institutions
Calling each institution to compare cost, waiting time, and paperwork on the same basis is tedious and repetitive.
No visible outcome
Who was asked what, and what to do next, is never recorded.
Parent care in Korea, in numbers Confirmed fact
20.3%
Share of Korea’s population aged 65+ (2025)
Projected at 30.9% in 2036 and above 40% in 2050.
1.165 million
Long-term care recipients (2024)
Annual benefit cost in 2024 was KRW 16.18 trillion.
79.6%
Recipients living at home
The work of choosing and comparing home services falls on guardians.
About KRW 1.5M / month
Average monthly cost per service user
The user’s own share averages about KRW 130,000 (about 8.7%).
Based on the National Health Insurance Service ‘2024 Long-Term Care Insurance Statistical Yearbook’ and the 2025 Statistics on the Aged. Details are on the Market & Model page.
We have not found an official figure for guardians’ caregiving time and burden. If each of the 927,866 home-living recipients has a family caregiver, the target is at least about 930,000 households (the number of guardians is an assumption, not a confirmed figure).
See the market evidence03 · CARE REPORTS
Business hypothesisWhat guardians pay for is not ‘information’
but ‘a result they can decide on’.
Not information you could find by searching, but material organized for your parent’s situation, with the next actions. We are reviewing three forms of result; scope and fees will be set during business review.
01
Situation Report
1–2 page PDF · when you do not know where to start
- Current situation and urgency
- Options and next actions
- Five questions to ask when calling institutions
02
Option Comparison Report
3–5 page PDF · when the family must compare and decide together
- Up to three care alternatives
- Estimated cost range, pros and cons
- A summary to share with family
03
Action Readiness Package
5–7 page PDF · when you need to call and apply right away
- Inquiry scripts and a contact log
- A checklist of required documents
- Family roles and a 7-day follow-up plan
People, institutions, and circumstances in the example screens are fictional and do not represent real customers.
See the report example and the four steps04 · WHY IT FITS
Business hypothesisWhat we take from Japan’s silver industry
is structure, not a line of business.
Looking at seven Japanese businesses, a common structure appears despite different industries. We apply only that structure to a Korean guardian-centered business, and do not copy Japan’s methods as they are.
Turning complex information into advice
Hard topics such as facility search or end-of-life preparation were turned into services people can search and consult.
Connecting daily-life services
Visiting, accompaniment, and organizing services families used to find themselves are linked to where they are needed.
Operations that ease family anxiety
Showing what was handled and what comes next reassures families who live far away.
Japan’s vacant-house reuse businesses assume real-estate and facility investment, so we exclude them from the Korean model. Baskhanbio Pharma’s silver care owns no facilities or real estate.
The open space for ‘guardian operations’ between existing services
Korea already has facility search, caregiver matching, and home-care providers. But taking in a guardian’s problem, interpreting and comparing it, and leaving a record of the result is relatively unfilled.
| Existing service | What it does well | Limit from the guardian’s side |
|---|---|---|
| Facility search | Gathers and shows facility information. | You still decide which choice fits your parent. |
| Caregiver matching | Connects caregiving staff. | It does not decide whether care is needed or what to do first. |
| Home-care provider | Delivers the service itself. | Comparing other options or organizing a whole-family decision is out of scope. |
| Baskhanbio Silver Care | Under review: take the guardian’s question, interpret and compare, and leave the result on record. | As a principle we do not provide or run services or facilities. Choices and contracts remain with the guardian. |
What the operator would do (design plan)
- 01
Intake
Take one question from the guardian.
- 02
Interpret
Explain rules and circumstances in plain language.
- 03
Compare
Lay out options on the same basis.
- 04
Track
Record inquiries and progress.
- 05
Report
Deliver the result and next actions.
05 · OPERATING MODEL
Business hypothesisA six-step process designed,
with clearly divided responsibility.
We focus on the guardian’s decision and action readiness; medical and on-site care services stay with the responsible institutions.
- 1
Intake
Guardian request
- 2
Classify
Situation sorting
- 3
Verify
Check information
- 4
Compare
Compare options
- 5
Prepare
Prepare inquiries
- 6
Deliver
Result report
Service scope (design plan)
- ✓Take requests and organize information
- ✓Compare options
- ✓Draft questions for institutions
- ✓Record progress
- ✓Result report
What we do not do
- ✕Medical diagnosis or prescription
- ✕Long-term care grade assessment
- ✕Directly employing caregivers
- ✕Directly running care facilities
- ✕Unlicensed brokering (introducing people or institutions for a fee without a license)
- ✕Directly providing medical or caregiving services
06 · AFTER USE
Business hypothesisEven after the report,
a follow-through to the result.
The service is designed not to end when the report is sent. It includes steps to check whether the guardian actually acted, how the issue was handled, and whether help is needed again.
The four-step flow
01
Intake
Who pays: the adult child or guardian, not the parent. When: an event such as discharge, a fall, or a grade application that must be settled this week. The question is narrowed to one.
02
Judgment and report
The PDF holds the request summary, the parent’s situation, urgency, unconfirmed information, options, next actions, phone questions, and limits. Rules are explained with sources and dates.
03
Choose and act
Ask the hospital, check the grade, contact two institutions, and share with family. Who was asked, response, availability, and next step go into the contact log.
04
Confirm and re-request
Inquiries made, consultation dates, availability, and expected cost are organized and returned. If the parent’s condition or the cost and terms change, you can request again.
Seven-step usage flow in detail Who acts, what is checked, and what is returned
| Step | Who acts | What is checked | What goes back to the guardian |
|---|---|---|---|
| 1 · A parent-care problem arises | Guardian | Intake fields (one-line situation, one question, priorities) | Confirmation of receipt and expected first reply |
| 2 · Asks for help | Guardian | The request and consent to personal data collection | A confirmation message summarizing the request |
| 3 · Chooses the deliverable | Guardian | The chosen deliverable | What each deliverable contains and when it arrives |
| 4 · Receives the organized material | Operations staff | PDF report (with sources and verification dates) | Report, questions to ask institutions, next actions |
| 5 · Contacts institutions or takes the next action | Guardian (family if needed). Contacting institutions is done by the guardian | Contact log (who, when, response, availability) | Log template and how to fill it in |
| 6 · Confirms the result | Staff organize what the guardian sends back | Contact log and the guardian’s confirmation | Result summary (inquiries made, consultation date, availability, expected cost) |
| 7 · Requests again when a new problem arises | Guardian | New request, whether shared with family, whether it helped | Notice that earlier records carry over |
COMPANY FOUNDATION
The health-business foundation of Baskhanbio Pharma
Silver care is a new area under review as an extension of Baskhanbio Pharma’s existing health business. Cards marked ‘Confirmed fact’ are the company’s official business information and are shown separately from the silver-care service.
An existing base in pharmaceuticals and medical devices
The company specializes in surgery-related products and pain-related drugs and medical devices, and operates prescription drugs, OTC drugs, medical devices, health functional foods, cosmetics, and Bas Golf.
A company direction that links research and quality
Guided by ‘Painless Life’, easing pain to raise quality of life and fill it with happiness, the company links research, quality, and production under one standard.
Silver care is a new area under review
It is not an official business area; it is at the stage of review as an extension of the existing health business. Service-model development, partnership review, and pilot preparation are under way, and official products are not offered as silver-care services.
- 1986
Hanbul Pharm founded
- 2015
Baskhanbio Pharma launched
- 2016
Anseong plant completed
- 2022
In-house research institute established
Official inquiries: Seoul office +82-2-706-9161 · CSO inquiries +82-50-6989-9161
Company information follows the official website; silver-care content is a plan at the business-review stage.
07 · SERVICE PRINCIPLES
Legal & operations review neededWe are reviewing a start with intake and connection,
not direct staffing.
Because health, money, and personal data are all involved, we set the scope of responsibility first and operate within it.
Business approaches we avoid
- —Facility search (collecting facilities and earning referral fees)
- —Running care institutions directly
- —Caregiver matching
- —A standalone senior-community model
How we begin
Planned order: intake → classification → connection → result report. For facility consultations we plan only to connect, and we do not broker or match before legal and licensing review; choices and contracts are made directly by the guardian and the institution.
Start by organizing your parent’s care problem.
The service model is under development; inquiries and partnership proposals help us shape its direction.